
And more importantly…
is it actually better than their burger?
I went to Shake Shack over the weekend to try their limited-edition BBQ Boneless Baby Back Rib Sandwich, part of a seasonal BBQ lineup that also includes a burger and chicken sandwich.
BBQ sauce on a fast food burger isn’t exactly groundbreaking.
But entering McRib territory?
Now we’re talking.
The sauce, slaw, and pickles all work.
And surprisingly, the “rib” portion actually tastes like pork ribs—not the processed ground pork experience of a McDonald’s McRib.
That alone makes this a major upgrade.
Shake Shack clearly put thought into the texture and overall flavor profile.
There’s one problem:
No smoke.
I live in Austin, where BBQ standards are high and the smell of post oak smoke is practically a personality trait.
This sandwich tastes oven-cooked—which it almost certainly is.
And if there ain’t smoke…
there ain’t real BBQ.

Nothing at Shake Shack is cheap.
But quality changes the conversation around fast food pricing.
At nearly $15, this sandwich costs more than many actual BBQ sandwiches—and even more than Shake Shack’s burgers.
Still, there’s novelty value here.
Outside of the McRib, almost nobody in fast food is attempting a BBQ rib sandwich.
Because the burger is cheaper.
And honestly?
The rib sandwich feels like the definition of:
“I ordered the wrong thing.”
At 710 calories, the Shake Shack BBQ Rib Sandwich is surprisingly reasonable for something this indulgent.
For comparison:
Which raises a strange question:
Are rib sandwiches healthier than burgers? My guess is cutting cheese cuts calories.
Because for essentially the same calories…
I’d still rather eat the burger.
Here’s the bottom line:
Shake Shack absolutely made a better McRib.
That part isn’t even debatable.
The pork tastes more real.
The toppings are better.
The sandwich is more balanced overall.
But there’s another truth here:
The original McRib is kind of terrible.
So improving it was never the hardest challenge in fast food.
The Shake Shack BBQ Rib Sandwich is good.
But the burger is still the move.

Back in 2020, I tried improving the McRib by dragging it through a Mexican street taco stand.
Yes, really.
Check out that post here →
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